People Matter: People want to know they matter to you. Many times, resentment builds inside of people when they feel like they do not matter to you. Giving a person your full attention during a conversation allows them to know they matter to you as a human being. The next time you are in the check-out line, be sure to disconnect from your cell phone and connect to the cashier in front of you. Recognizing the human being in front of you lets them know they matter.